Fridah launched in 2022, with it's home in Sydney, Australia. 
Fridah releases towels in small, limited editions collection, each inspired by a city worldwide. Our towels are exclusively designed and responsibly produced in small batches in Portugal.
With six generations of expertise our makers are a family business known for excelling at their craft and certified in best practices for both environmental and social sustainability.


Founded by Rachel Kara Ashton the brand is an embodiment of experiences of cities around the world as a photographer and the high-end products and places that had often been the subject of her photos.

We believe in slowing down to 'buy once and buy well'. Your towels are designed to last for years to come and never go out of style.