Made for moments
Fridah was born in 2022 with the desire to make collectible towels to be used and loved every day, without sacrificing the beauty, design and quality of a luxury piece.
Our towels reflect the Fridah woman in the way she curates her home, finds beauty in the day to day and gives back to herself through small moments of care.
Every piece is crafted in small runs with expert makers in Portugal, using 100% OEKO-TEX® certified cotton. Each detail — weight, texture, colour, and finish — is carefully considered, so your towels feel as good as they look.
Designed for the modern home, Fridah combines timeless patterns, seasonal colourways, and sustainable production to bring beauty, comfort, and intentionality to your daily routines. Every towel is made to be reached for every day.
From the heart of Fridah
I’m Kate, the owner and driver of Fridah’s vision. I am a wife and mother of two young children who loves design, travel and slow living (when I can!). Fridah is more than just towels to me, it is the manifestation of my dream to bring quality, beauty and warmth to homes and families in Australia.
Consider this my invitation to you to slow down, savour, and enjoy the everyday.
- Kate x (Owner)
