Fridah releases towels in small, limited editions collection, each inspired by a city worldwide.

Our towels are exclusively designed and responsibly produced in small batches in Portugal.

With six generations of expertise our makers are a family business known for excelling at their craft and certified in best practices for both environmental and social sustainability.

We believe in slowing down to 'buy once and buy well'. Your towels are designed to last for years to come and never go out of style.