Care
five things, and that is it
Our five tips for keeping a Fridah towel beautifully soft and absorbent. None of them are difficult and none of them take extra time — they are just the things worth doing every wash.
Wash once or twice a week
Or every few uses. Washing regularly stops bath and body products building up in the cotton, which weighs the towel down and stops it absorbing the way it was made to.
Choose a warm cycle
No need to be precious — our towels withstand anything from cold to 60°C. Go warmer if you use face or body products with oils in them.
Skip whiteners, brighteners and softeners
Fridah uses OEKO-TEX® certified yarn and cotton as a minimum standard, which means every component has been tested against a list of up to 350 chemicals that can be harmful to health.
If that matters to you, it is worth reading your detergent label with the same eye.
Line dry, then finish in the dryer
Do not be afraid of a gentle tumble. It is the thing that keeps a towel soft and lint free.
Snip loose threads as they appear
Looped terry pulls. It is normal. Cut the thread off close to the base with sharp scissors and get back to it — never pull it through.
what helps
- A wash every few uses, or once or twice a week.
- Warm water — anywhere from cold to 60°C.
- A natural detergent, used sparingly.
- A short, gentle tumble to finish.
what does not
- Whiteners and optical brighteners.
- Fabric softener. It coats the cotton and takes the absorbency with it.
- Pulling a loose thread through. Always snip it.
a note on detergent
Our local favourite is Hudstone Home. From the supermarket, the Ecostore range. It is also worth browsing your local health store — we like plastic-free Earthwise.
good as new, for a long time
Do these five things and your towels will look and act good as new, for a long, long time.