Escape the Ordinary

SHOP TOWELSSHOP new arrivals

Welcome to the world of Fridah.

Where we use our nice things every day and love a good towel.
Curated & limited edition collections. Multi-use; for the bathroom, beach and beyond.

Inspired by Puglia: Salento Dreaming

View all
Quick buy
Salento stripe towel in Cactus
From $36.00

2 reviews
Quick buy
Baia Verde reversible waffle towel in Cactus
From $36.00

2 reviews
Quick buy
Salento stripe towel in Stone
From $36.00

1 review
Quick buy
Mosaic patterned towel in Stone
From $36.00

1 review
Reviews
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more
— Sarah, Murrumbeena
The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love
— Linda, Cronulla NSW
These towels are soft like clouds on my skin. I adore them
— Ashlee, Lennox Head NSW
Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.
— Jordan, Bronte NSW
Pure luxury Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.
— AuthJenny, Woolloomooloo NSW

Towels inspired by cities.

Currently: Puglia

02. Salento Dreaming

The collection centres itself around a warm and easy pallette.

Deep cactusy green and an inviting stone tinged caramel.

Organic stripes, soft textures and unique timeless prints inspired by the charm and ease of Puglia, Italy.

SHOP COLLECTION
SHOP TODAY TO ACCESS FREE SHIPPING
  • Salento stripe towel in Stone
    From $36.00
  • Salento stripe towel in Cactus
    From $36.00
  • Mosaic patterned towel in Stone
    From $36.00

    • We've culled so you don't have to.

    Get creative with mix and match, you can't go wrong.

    Editor Approved

    Fridah is a female founded and sustainably run business.

    Our Story

    Free Shipping on orders over $250

    Ethically & Sustainably made in Portugal

    Easy 30 Day Returns