New collection: Salento dreaming

Come bathe in the light.

Towels to love*. Sustainably crafted. Curated collections. Made responsibly in Portugal. Exclusive designs inspired by cities around the world.

Join us, explore the world of Fridah...

As seen in

Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
Pure luxury Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Highly recommend. They are chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
Fridah Out of Office

Our first edition of merch tshirts. Organic cotton long sleeves tees screen printed here in Sydney.

An ode to our new collection.

*Our promise

We are so confident you will love your new towels that they come with a satisfaction guarantee. If for any reason you are not overjoyed with your purchase simply get in touch within 30 days and we will arrange a hassle free return for you.