Designed to love. Made to last.

LUXE TOWELLING DONE DIFFERENTLY

LOVE FROM OUR CUSTOMERS
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love
— Linda, Cronulla NSW
Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.
— Jordan, Bronte NSW
These towels are soft like clouds on my skin. I adore them
— Ashlee, Lennox Head NSW
Pure luxury. Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.
— Jenny, Woolloomooloo NSW
Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more
— Sarah, Murrumbeena

Bath or Beach towels?

Our towels are expertly woven to be lush but light and absorbent - making them the perfect all rounder. Designed to be multipurpose for the bathroom, beach and beyond...

Just in time for summer: Blue Horizon

Special edition holiday drop.

As seen in

THE PERFECT ACCESSORIE TO THE SUMMER YOU'VE BEEN DREAMING OF