Towels to love*. Sustainably crafted. Curated collections. Made responsibly in Portugal. Exclusive designs inspired by cities around the world.
Join us, explore the world of Fridah...
As seen in
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
Pure luxury Have never wrapped myself in towels so soft. Love the size too.
Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
Highly recommend. They are chic as. Super soft, perfect size! Makes my bathroom look great.
Fridah Out of Office
Our first edition of merch tshirts. Organic cotton long sleeves tees screen printed here in Sydney.
An ode to our new collection.
*Our promise
We are so confident you will love your new towels that they come with a satisfaction guarantee. If for any reason you are not overjoyed with your purchase simply get in touch within 30 days and we will arrange a hassle free return for you.
