Fridah

Premium towelling Designed in Australia Made responsibly in Portugal

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Mix & Match Towel Sets

Your favourites, combined.

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FEATURED COLLECTIONS

Towel Sets

Hand Towels & Bath Mats

Stripes

Holiday Essentials

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Blue Horizon

EXPLORE THE COLLECTION

Soft and pure cottons, sustainably made in small batches to bring you a truly luxe towelling experience, one you won't find anywhere else.

Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.

— Liana, Wahroonga NSW

The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love

— Linda, Cronulla NSW

Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.

— Jordan, Bronte NSW

These towels are soft like clouds on my skin. I adore them

— Ashlee, Lennox Head NSW

Pure luxury. Have never wrapped myself in towels so soft. Love the size too.

— Emma, Brisbane QLD

The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.

— Lisa, Bentleigh East VIC

Chic as. Super soft, perfect size! Makes my bathroom look great.

— Elise, Coffs Harbour NSW

Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel

— Emma, Balgowlah NSW

The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.

— Jenny, Woolloomooloo NSW

Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more

— Sarah, Murrumbeena

SHOP STRIPES

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Quick buy

Bath Sheet - Salento Stripes Blue Haze

From $90.00 AUD

Blue Haze

Quick buy

Bath Sheet - Salento Stripes Affogatto

From $90.00 AUD

Affogatto

Quick buy

Mixed Bath Set - Stripes

$180.00 AUD

Quick buy

Hand Towels - Set of Four

$80.00 AUD $144.00

Quick buy

Hand Towel - Salento Stripe Stone

From $25.00 AUD $36.00

Quick buy

Hand Towel - Salento Stripe Cactus

From $25.00 AUD $36.00

Quick buy

Five piece bath set in Cactus stripe

$260.00 AUD $292.00

Sold out

Quick buy

5 Piece Bath Set - Salento Stripes Blue Haze

$260.00 AUD $292.00

Blue Haze

Quick buy

Hand Towel - Salento Stripe Affogato

From $36.00 AUD

Affogatto

Quick buy

Hand Towel - Salento Stripe Blue Haze

From $36.00 AUD

Blue Haze

Quick buy

5 Piece Bath Set - Salento Stripes Affogatto

$260.00 AUD $292.00

Affogatto

Quick buy

Bath Sheet - Salento Stripe Cactus

From $90.00 AUD

Sold out

Quick buy

Mixed Bath Set - Blue Haze

From $180.00 AUD

Blue Haze

Quick buy

Mixed Bath Set - Affogatto

From $180.00 AUD

Affogatto

Quick buy

Discovery Set

$80.00 AUD $144.00

Sold out

The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

The Fridah Difference

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

The Fridah Difference

Oversized

All our large towels are classified as bath sheets, wrapping you up with comfort and ease.

The Fridah Difference

Absorbent

A perfect mid weight. Our soft pure cotton terry towelling will get you dry, and dries, in no time.

The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

Oversized

All our large towels are classified as bath sheets, wrapping you up with comfort and ease.

Absorbent

A perfect mid weight. Our soft pure cotton terry towelling will get you dry, and dries, in no time.

FRIDAH WORLDWIDE

Delve into our world

Explore our Friends of Fridah & City Guides

Explore the journal

DREAM & DISCOVER

We create from a deep appreciation for the comfort of home but a constant pull to travel and dream and discover. We craved a way to keep that feeling of joy of waking up in a new place alive in our everyday lives. Fridah is here to inspire and serve you and your homes for years to come.