Journal

INTENTIONAL DAILY USE
INTENTIONAL DAILY USE
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Friends of Fridah - Rachel Kara Ashton
Friends of Fridah - Rachel Kara Ashton
  The first time I reached out to Rachel was after a chance conversation at a hen’s party. One of those unexpected moments where something small is said, and suddenly... Read more...
Founder Diaries: A week in Jaipur Part II
Founder Diaries: A week in Jaipur Part II
Let's jump right back into Rachels week in Jaipur. If you're here for the first time be sure to go back and read Part I for context. From the hustle of... Read more...
Founder Diaries: A week in Jaipur
Founder Diaries: A week in Jaipur
From riding horses through the country side to design-dream hotels and rugs that stole her heart, Fridah’s founder Rachel just returned from India - and we’ve now got all the... Read more...
Friends of Fridah: Hannah-Rose Yee.
Friends of Fridah: Hannah-Rose Yee.
There’s nothing worse than being on holiday somewhere – “arse up in the sun,” as my friend Ash puts it – with a bad book. ou never want to be in... Read more...
Friends of Fridah - Amanda Jones
Friends of Fridah - Amanda Jones
Amanda Jones is a an artist, who accidently ended up one. She paints and writes and does it all from her studio come apartment on the Northern Beaches of Sydney... Read more...
Friends of Fridah: Sophie Mccomas
Friends of Fridah: Sophie Mccomas
Sophie is the co-founder/director of Sydney's hottest creative content studio, Buffet. She's smart and cool and the girl you go to when you need a recommendation. We spent the warmest end-of-Autumn day... Read more...
Friends of Fridah: Amy Hawkes
Friends of Fridah: Amy Hawkes
We visit the sunny home of Amy Hawkes, founder and creative director of The Horse who shares with us how she took elements of bathroom inspiration from the local beach shower... Read more...
Friends of Fridah: Anna Vidovic
Friends of Fridah: Anna Vidovic
First on the journal we have Anna Vidovic . Anna is a former magazine editor and the founder of lifestyle brand Philé. We visit Anna in her home and talk about... Read more...