Upgrade your towels today Designed in Australia Made responsibly in Portugal

BATHTIME RITUALS, REDEFINED.

Discover timeless, luxe towelling with soul.

Feel the Difference with Fridah

Designed in Sydney and made responsibly in Portugal.

Small-run, custom designs using high quality OEKO TEK certified cottons.

YOUR WORDS, NOT OURS.

100% 5 Star Reviews

See what all the fuss is about

fridah worldwide

Delve into our world

Explore our Friends of Fridah & City Guides

As seen in

All orders shipped next business day straight to your door