If you’ve ever wondered "Is this bath sheet really worth it?" the short answer is yes...if it’s made well.
A towel isn’t just for drying off. The right one can change the way your bathroom feels, how your day starts and ends, and how long it lasts before you ever need a replacement.
Longevity vs Cost Per Use
A good towel is an investment in daily comfort. Lower-quality ones tend to thin out, lose softness, or stop absorbing water after a year. Fridah’s bath sheets are woven in Portugal using long-staple cotton loops, so they stay soft and absorbent for three to five years of regular washing.
When you think about cost per use one great towel ends up costing less than a cycle of replacing lower-quality ones that wear out quickly.
The Feel Factor
Luxury doesn’t have to mean heavy. Fridah bath sheets are woven at 530 GSM - a weight chosen for its balance between softness, absorption, and quick drying. Longer loops create that plush, sink-in feel without the bulk or slow dry-time of heavier towels.
They're also OEKO-TEX® certified, which means they’re made without harsh chemicals - better for you, and better for the planet.
Style That Lasts
An considered towel also earns its place visually. The colour doesn’t fade after a few washes. The patterns feel considered, not mass-produced. And the sizing works in both the bathroom and poolside.
Each towel is designed in Sydney and woven in small batches, so your bathroom doesn’t look like everyone else’s.
A Little Luxury, Every Day
The value of a well-made towel shows up in the small rituals - wrapping up after a shower, giving guests something that feels elevated, reaching for the one that dries fast and always feels fresh.
Fridah bath sheets are made to be that towel. Long-looped. Quick-drying. Properly soft. And designed to last, season after season.
