Feel the difference

with fridah

Classic patterns for the modern home

SHOP SETSSHOP ALL
Timeless Patterned Towelling Designed in Australia Made responsibly in Portugal
OUR DISCOVERY SET IS BACK

A Taste of Everyday Luxury

Your gateway to luxury awaits. This four-pack of hand towels, featuring our signature prints, lets you experience the Fridah feeling and discover what works in your space—before committing to a full set.

DISCOVER NOW

FEATURED COLLECTIONS

Towel Sets
Towel Sets
Hand Towels & Bath Mats
Stripes
Stripes
Holiday Essentials

Soft and pure cottons, sustainably made in small batches to bring you a truly luxe towelling experience, one you won't find anywhere else. 

Perfect balance between plush and absorbent. My kids always choose our Fridah towels over any other in our cupboard.
— Liana, Wahroonga NSW
The Fridah towels are so soft and easy to care for. I was finding we were constantly using wet/damp towels. These ones are so perfect as they actually dry. They are lush hoeever not too thick and heavy which I love
— Linda, Cronulla NSW
Completely blown away 😍 I never knew towels could feel so incredible. It's so soft and light on the skin! I just have to mention have large the towels are too. They're so perfect.
— Jordan, Bronte NSW
These towels are soft like clouds on my skin. I adore them
— Ashlee, Lennox Head NSW
Pure luxury. Have never wrapped myself in towels so soft. Love the size too.
— Emma, Brisbane QLD
The quality is exceptional, and the design is so beautiful. These are quite possibly the best towels I have ever owned.
— Lisa, Bentleigh East VIC
Chic as. Super soft, perfect size! Makes my bathroom look great.
— Elise, Coffs Harbour NSW
Easy like a Sunday morning. Plush soft towels make me feel like I’ve stepped out of the ensuite in my boutique hotel
— Emma, Balgowlah NSW
The fabric is much softer than regular 'top quality' towels. It is highly absorbent. The designs are also unique.
— Jenny, Woolloomooloo NSW
Fantastic! Beautiful and soft, cosy but dry quickly as well. Will be ordering many more
— Sarah, Murrumbeena
The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

The Fridah Difference

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

The Fridah Difference

Oversized

We keep it simple with one oversized option (90 x 165cm) wrapping you up with comfort and ease.

The Fridah Difference

Absorbent

A perfect mid weight. Our soft terry towelling will get you dry, and dries, in no time
The Fridah Difference

Designed in Sydney

Thoughtfully and lovingly designed and produced in small, curated collections. We don't do 'off the shelf', to bring you towels that are truly unique.

Quality you can feel

Our makers have over 50 years of experience and multiple generations of towel makers in this family business and deliver nothing but the best.

Oversized

We keep it simple with one oversized option (90 x 165cm) wrapping you up with comfort and ease.

Absorbent

A perfect mid weight. Our soft terry towelling will get you dry, and dries, in no time
FRIDAH WORLDWIDE

Delve into our world

Explore our Friends of Fridah & City Guides

Explore the journal
DREAM & DISCOVER

We create from a deep appreciation for the comfort of home but a constant pull to travel and dream and discover. We craved a way to keep that feeling of joy of waking up in a new place alive in our everyday lives. Fridah is here to inspire and serve you and your homes for years to come.

As seen in

All orders shipped next business day straight to your door

Refresh your towels today